Vision

To become a university that excels in advancing science and technology in the fields of urban development and urban lifestyle, as well as in shaping Manusia Jaya into life-long learners with dignity and integrity, who benefit society and the environment.

Mission

• To provide quality education at the undergraduate and postgraduate levels in the field of urban studies that is collaborative and multidisciplinary, resulting in graduates who excel and are capable of providing innovative and creative solutions.
• To generate outstanding research particularly in the field of urban studies, recognized at national and international levels.
• To create an impact on the general public and the business and industrial world through professional work and practice in their scientific fields.
• To serve as a place for nurturing Manusia Jaya who demonstrate integrity, professionalism, and a spirit of lifelong learning, benefiting society and the environment.

Values

At UPJ, we embrace the enduring Jaya values shaped by over 50 years of experience from the Pembangunan Jaya Business Group. These values, forged through decades of challenges and successes, serve as guiding principles for our academic community:

	INTEGRITY Upholding ethics and morals, ensuring honesty and consistency in thoughts, words, and actions.
	COMMITMENT Honoring agreements, keeping promises, and earning trust through reliability.
	JUSTICE Promoting fairness and dignity in all interactions and decisions.
	INTRAPRENEURSHIP Fostering business growth that enhances company value, driven by proactive identification of opportunities.
	ACHIEVEMENT Cultivating a strong work ethic, characterized by passion, intention, determination, enthusiasm, and sincerity to achieve outstanding results.