Universitas Pembangunan Jaya (UPJ) Holds the Premier Launch of 360° Animation “Rara Janitra”

Bintaro, South Tangerang 17/12/ 2024 - Universitas Pembangunan Jaya (UPJ) successfully held the launch and premiere of the 360° animation “Rara Janitra” at the UPJ Campus Theater, Bintaro. The event, which was attended by nearly 150 participants, was a historic moment in combining modern technology with local cultural values, creating a unique experience for the audience.  

The event began with a visit to the Rara Janitra booth located in the campus lobby. The booth was designed to present a variety of interesting information about the creative process, technology, and concepts behind the making of the animation. The highlight of the event was the premiere of the 360° animation that managed to amaze the entire audience. The immersive technology applied in this animation brought the audience directly into the world of folklore presented in a modern format. In addition, visitors were also invited to participate in interactive games that presented educational and entertainment elements, complete with attractive prizes for the winners.  Three winners received a VR Box complete with remote control, as well as exclusive gifts from UPJ, adding to the excitement of the atmosphere. 

Clara Evi C. Citraningtyas, Ph.D., as Project Director, explained that Rara Janitra is an important effort in revitalizing Indonesian folklore for today's generation. “The character of Rara Janitra symbolizes courage, honesty, and collaboration. Not only that, this story also gives a deep message to men that collaborating and accepting women's help is a strength, not a weakness,” Clara said enthusiastically. 

In this modern version, Rara Janitra is no longer told as a character cursed to become stone or manipulate a false dawn. Instead, she emerges as an inspirational figure who breaks ancient stereotypes and brings educational messages that are relevant to all. The moral messages delivered were not only inspiring, but also evoked the spirit of cross-gender collaboration. 

The enthusiasm of the participants was felt throughout the event, with many appreciations flowing from various circles. Rizki Ramadani, a UPJ student, shared her impression, “The animation was cool! A very memorable experience and opened new insights.” Samuel Dinata, a student of SMK Tarsisius Verita, added, “This story is relevant to today's values and very educative, especially for the younger generation.” Meanwhile, Afgan from SMK 5 stated, “This story and performance are very interesting. I hope UPJ continues to present similar innovations that inspire many people". 

The launch of Rara Janitra animation strengthens UPJ's commitment in combining art, technology, and cultural values. With a modern approach, folklore can remain relevant, inspiring, and educational in the digital era. This event is also a tangible proof of UPJ's dedication in supporting the development of student creativity and the preservation of local culture.  

By presenting innovations such as Rara Janitra, UPJ not only contributes to the world of education but also to the strengthening of Indonesia's cultural identity in the midst of rapid technological development.